From a commercial open source company's point-of-view, open source is ideally the ultimate in 'grass roots' marketing where people learn about the project by word-of-mouth and where they volunteer their time and effort, resulting in a vibrant community that benefits the company in many... From a commercial open source company's point-of-view, open source is ideally the ultimate in 'grass roots' marketing where people learn about the project by word-of-mouth and where they volunteer their time and effort, resulting in a vibrant community that benefits the company in many...Oct. 1, 2007 08:15 AM EDT Reads: 10,441 Replies: 2 |







Alberto Onetti is a professor at Insubria State University (Varese, Italy) where he is head of a research center and teaches business innovation management. He has written numerous articles and books and act as consultant for companies and banking groups.


























